Brand strategy & design

Your brand is only as strong as its weakest point. We use insight and intelligence to direct brand evolutions and revolutions. This approach connects people to brands and their products and services at a deeper level, forming more meaningful connections with customers.

We focus on closing the brand-experience gap, where products and services and brands are out of sync with each other. We firmly believe in using insight to direct this process: the more we uncover, the more informed and useful we can be.

Before moving a pixel, we get under the hood of your current brand across all touchpoints and evaluate your competition, from the obvious to the unknown, and the market at large. We road test cardinal brand truths and beliefs to offer new perspectives and take these findings and conceptualise new ways to release your brand to the market.

We never propose change for the sake of change; strength comes in consistency. Brand managers grow tired of their brands and creative concepts long before their customers.

We refocus brand efforts through brand management practices that embed new ways of thinking about brand. These are platform-agnostic, recognising that the key to a brand is consistent, scalable delivery everywhere.

Our brand offering

• Digital brand to market: launch something new with a digital identity that is fit for purpose

• Brand translation: set your non-digital brand up for digital success

• Digital brand reinvention: evolve your brand to keep pace with products or services in your portfolio

• Brand experience workshops

• Brand audit and landscape review